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Research papers

Recent developments in computer applications for market research

In this paper we discuss some recent and possibly unique developments in the application of computer technology to market research data collection and analysis. We describe the development of three systems which utilise local area networks of...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: Matthew Holder, Douglas J. Johnson
June 15, 1984
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Citation

Holder and Johnson (1984a, June 15). Recent developments in computer applications for market research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/recent-developments-in-computer-applications-for-market-research